Smart
Design / Storyboard / Illustrations
SMART is an online system for managing the label approval processes. For its launch Fort Dearborn Company wanted an animation as a way to showcase to its client the added features of this system update.
Apart from setting up a clear message, clean and simple visuals had to also be created to make sure viewers understood the many features this system had to offer.
My first challenge was to develope a script and storyboard which captured the features of this system, make it easy to understand and would keep the viewers attention. After various iterations and feedback from viewers we developed this version which was short enough to keep our viewers attentions, peaked their interest and make our audience reach out to learn more or sign up.
